Destination Management Front and Centre

Destination Management Front and Centre

There are a two things that need saying about the concept we call Destination Management. The first is to confirm that Destination Management is a process rather than a plan, a strategy, or an objective.  The second is that Destination Management it is a holistic approach to managing visitor attraction. This holistic process integrates a number of elements, each of which is essential to the management of a destination.

Fundamental to best practice destination management is research and analysis. Understanding the needs of your consumers makes possible effective planning, destination development and marketing.

Follow your research and analysis with consultative planning together with your destination’s industry members and constituents.

These elements inform your experience and product development, and your marketing.

Destination management is the integration of:

• Research and analysis
• Consultative planning
• Product and experience development
• Marketing.

While these elements appear to be linear, they should be ongoing and fully integrated; each element informing the others - over time.

The guiding principles of best practice Destination Management are

-      Injecting value to economies, our society and our ecology locally

-      Preserving and respecting local values and insuring enhancement of local lifestyles into the future.

Destination Management should be front and centre for all regional tourism communities. What's happening in your region?.